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‘Dawin’ : First-ever video advertising platform to be developed and launched in Korea

Dawin is the first media platform enabling any types of video advertising materials to be excuted in PCs, mobile devices and tablet PCs in Korea. In partnership with a number of media firms specialized in videos that expose advertising materials while viewing video.

First in Korea

1

The first Korean video ad network platform, released in April 2013, released in April 23

Most in Korea

25

Partnered with 25 premium content from Top domestic portals and expert video media to comprehensive programming

Number of Users

23,000,000

Possesses 23 million monthly UVs, which is a number capable of reaching 60% of the internet population

N-Screen

1+3

Capable of simultaneous ad exposure on PC, Tablet, and Mobile with a single material

RTB

CPVC

Calculates ad prices by way of real-time bidding, which determines ad exposure priority through competition between advertisers

CPCV

45%

Maximizes the ROI of advertisers by applying reasonable ad prices, which are only charged when the user views the ad for over 15 second or clicks on the ad

Media partnered with Dawin

다윈-매체표_en

Variety show/Movie/Drama

Ground radio wave, Comprehensive Programming, Cable, Variety show/Drama, The latest movies, Classic movies

Sports/Game/Music/Ent.

Variety Sports such as International Football, Major league, UFC and Popular games, Music video, Trendy video clips

News/Economy/Life/Leisure

The Latest news and Useful information of Comprehensive Programming and News Channel

– Effective mobile video retargeting ad product ‘d2’ –

D2 classify users who watched Dawin’s video ads over 15 seconds or clicked.
And it exposure 2nd display ad to these users.

‘d2’ ad executing process

View Dawin introductory guide

Dawin_old

‘Dawin’ : First-ever video advertising platform to be developed and launched in Korea

Dawin is the first media platform enabling any types of video advertising materials to be excuted in PCs, mobile devices and tablet PCs in Korea. In partnership with a number of media firms specialized in videos that expose advertising materials while viewing video.

First in Korea

1

Most in Korea

25

Number of Users

23,000,000

N-Screen

1+3

RTB

CPVC

CPCV

45%

Media partnered with Dawin

Variety show/Movie/Drama

Sports/Game/Music/Ent.

News/Economy/Life/Leisure

– Effective mobile video retargeting ad product ‘d2’ –

D2 classify users who watched Dawin’s video ads over 15 seconds or clicked. And it exposure 2nd display ad to these users.

‘d2’ ad executing process

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D2 classify users who watched Dawin’s video ads over 15 seconds or clicked.
And it exposure 2nd display ad to these users.